Independent Skin Advisor

Your skin, explained honestly.

Not a skincare brand. Not a clinic. Not another skin quiz. Selph is an independent Skin Strategy Report that tells you exactly what your skin needs, and why, so you can stop guessing and make confident decisions.

"No bias. No selling. Just real skin guidance."

No brand bias
No commissions
No products to buy
No clinic visit
No agenda
No hype

The Process

Three steps to understanding your skin.

Complete your questionnaire, receive your report.

01
Complete your skin questionnaire

A thorough nine-section intake covering your skin history, concerns, current routine, lifestyle, hormonal factors and zone-by-zone observations. It takes around 20 to 30 minutes. The more detail you share, the more precise your report.

02
Clinical AI assessment

Your answers are assessed against a clinical framework built by a qualified dermal therapist from more than 20 years of real client consultations. Evidence-graded, and free from brand influence.

03
Receive your Skin Strategy Report

A complete, personalised report delivered to your inbox: your priorities, what is driving your concerns, ingredient and treatment guidance, and a simpler routine built around your skin.

Your Report

What's inside your Skin Strategy Report

This is what you are paying for: a complete, multi-page report that looks at your skin properly and turns it into a plan you can actually follow. Every section is built around your answers, in plain language, with nothing to buy at the end.

01

Skin Scorecard

Four plain-language indicators, barrier health, pigmentation risk, routine effectiveness and sensitivity, so you can see the real state of your skin at a glance, with no clinical jargon to decode.

02

Your Three Priorities

The three changes that will make the biggest difference, in order. Each one sets out the issue, why it matters, exactly what to do, and the result to realistically expect, so you know where to start.

03

Root Cause Analysis

Most advice treats what you can see. Your report names what is actually driving each concern, the primary cause, the factors making it worse, and the surface symptoms, so you address the right thing instead of chasing the wrong one.

04

A Simpler Routine

A clear morning and evening routine built around your skin, often simpler than what you are doing now. Where corrective actives are right for you, you get a structured skin-cycling plan instead of a pile of products.

05

Ingredient Guidance

What to actually look for on a label: the right form of each ingredient, effective concentrations, packaging that protects them, and what to avoid. Once you can read the ingredient list yourself, marketing claims stop mattering.

06

Treatment Guidance

Straight answers on the professional treatments relevant to your concerns: what each one does, what to realistically expect, the caveats, and whether it suits your skin type. No clinic is ever recommended or referred.

07

Decision Pathways

Simple "if this happens, do this" guidance so you are never stuck. If something irritates, if results stall, or if reactivity returns, you will know the next move without panic-buying or abandoning your routine.

08

Questions To Ask a Clinic

A practical script of questions to take into any consultation, so you can tell genuine guidance from a sales pitch and make treatment decisions on your own terms.

09

Long-Term Skin Strategy

Realistic timeframes for what to expect and when, plus the lifestyle and hormonal factors directly affecting your skin. The bigger picture, not just a four-week fix.

10

Evidence-Based Recommendations

Every recommendation is grounded in peer-reviewed research and graded for confidence, with the key sources listed for you. You can see exactly why each piece of guidance was made.

Your finished report is delivered as a structured PDF to your inbox, yours to keep and act on at your own pace.

Who it's for

You might be exactly who Selph was built for.

If any of these sound familiar, a Selph Skin Strategy Report was made for you.

Overwhelmed

You've tried multiple products and routines but your skin still isn't where you want it to be. You're not sure what's actually working.

Confused by conflicting advice

Social media says one thing, your clinic says another, the internet says something else entirely. You don't know who to trust.

Spending without results

You've invested in products and treatments that didn't deliver. You want to know what's actually worth spending money on for your specific skin.

Unsure about treatments

Clinics are recommending procedures but you don't know if they're right for your skin, your concerns, or the outcome you're actually trying to achieve.

Let down by the process

You've seen professionals, spent the money, and still left without a clear answer. You needed guidance and got a product recommendation instead.

Ready for a clear answer

You're done guessing. You want one structured, real assessment of your skin that tells you exactly what to do and why.

Why Selph

Because conflicting advice isn't guidance. It's noise.

You've spent time and money trying to figure it out. Products that promised results and didn't deliver. Treatments you weren't sure were right for you. Advice that contradicted itself depending on where you looked. And underneath all of it, one frustration: why is this so hard?

Selph was founded by a New Zealand dermal therapist with more than 20 years of client experience. The same story kept coming up: the confusion, the wasted spend, the conflicting advice. It became clear that what people needed wasn't another product recommendation. They needed someone to cut through the noise, look at their skin properly, and give them one clear answer. That's why Selph exists.

Independent by design.

Selph sells no products, earns no commissions, owns no clinic, and refers to no brand. There is nothing to upsell you, so your report can only ever recommend what genuinely helps your skin.

Built on real expertise.

Every recommendation comes from a clinical framework developed by a qualified dermal therapist over two decades of real client consultations, not from algorithms trained on marketing copy.

Education first.

Selph is built to make you independent, not dependent. You finish your report understanding your own skin well enough to make informed decisions long after you've read it.

Meet Linda

Why I Created Selph

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Linda Burgess

Qualified Dermal Therapist · 20+ Years' Experience

After more than 20 years working as a dermal therapist, I noticed the same pattern again and again. People weren't lacking products, treatments, or advice. They were lacking clarity.

Many arrived feeling overwhelmed by conflicting recommendations, unsure which ingredients mattered, confused about treatment options, and frustrated by money spent on things that hadn't delivered the results they hoped for. Time and again, I saw people struggling to understand what their skin actually needed and where to start.

That's why I created Selph. Not to sell products. Not to promote treatments. Not to add more noise. Selph was built to provide independent skin guidance that helps people understand their skin, simplify their choices, and make informed decisions with confidence.

Built in New Zealand and designed for anyone seeking real, evidence-based skin guidance, Selph exists to help you cut through the confusion and focus on what truly matters for your skin.

Pricing

One report. One price.

A single product you aren't sure about can cost more than this. So can one clinic visit that ends with something to buy. Selph is one fixed price for an independent assessment of your whole skin, with nothing being sold to you at the end.

Skin Strategy Report

$197 NZD

What you walk away with

  • A clear understanding of what your skin needs, and why
  • Confidence about what's worth your money, and what isn't
  • A plan you can act on at your own pace, and take into any clinic

One payment. No subscription, no follow-up products, no upsell.

Start Your Skin Strategy

Client feedback

Real client feedback.

Real experiences from people who have used Selph to better understand their skin, simplify their choices, and make more informed decisions.

Real client testimonial to be added before launch.

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Genuine client feedback will be added following beta testing.

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Real client testimonial to be added before launch.

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Questions

Everything you might be wondering.

Is Selph AI or human-guided?

Both, in the right order. Selph combines AI with a framework developed from more than 20 years of dermal therapy experience. The AI helps deliver consistent, personalised guidance, while the underlying methodology, recommendations, and decision-making framework have been created and refined by Linda Burgess, a qualified dermal therapist. Think of it as professional expertise delivered consistently.

What skin concerns can Selph help with?

Selph's Face Edition covers everyday concerns such as pigmentation and melasma, congestion and breakouts, enlarged pores and uneven texture, redness, rosacea, sensitivity and reactivity, barrier health, dehydration, and the effects of UV exposure and ageing. If your concern needs medical care, your report will tell you and recommend seeing the appropriate professional.

Will I be sold products?

Never. Selph sells no products, earns no commissions, and refers to no brands. Your report recommends ingredient types and approaches, never specific products to buy from us or anyone else. That independence is the entire point.

Is Selph a medical diagnosis?

No. Selph provides educational skin guidance, not a medical diagnosis or treatment. Your report is based on your questionnaire answers and observations, and it never diagnoses or treats a medical condition. Where something needs a doctor's eye, your report says so clearly and points you toward the right professional.

Do I need to provide photos?

Photos aren't essential, but they help. Your questionnaire alone produces a complete report. Adding clear, well-lit photos lets Selph give more precise, zone-by-zone observations. If you don't include them, your report will say it is based on your questionnaire, and you can always add photos to a future report for a more detailed assessment.

What happens to my photos?

Your photos and questionnaire answers are deleted the moment your Skin Strategy Report is generated. The report itself is held just long enough to confirm it reached you, then deleted too, within 48 hours of delivery. Because Selph is independent, with no products to sell you and no data to monetise, there is no reason to hold onto anything. We keep nothing for future use, and your information is never shared, sold, or used for marketing. For a future Progress Review you simply upload new photos and complete a new review questionnaire.

How long does the report take?

The questionnaire takes around 20 to 30 minutes to complete thoughtfully. Your finished report is then delivered to your inbox as a PDF. The more detail you give, the more tailored your report will be.

Can I use Selph before booking treatments?

That is one of the best ways to use it. Your report explains which treatments are relevant to your concerns, what to realistically expect, and exactly what to ask in a consultation, so you walk into any clinic informed, confident, and better prepared to discuss your options.

Is Selph suitable if I already visit a clinic?

Yes. Selph isn't a replacement for your clinic or your dermatologist. It is an independent second opinion that helps you understand your own skin, ask better questions, and make sense of the advice you are already receiving.

A note on what Selph is. Selph provides general, educational skin guidance and is not a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your doctor, dermatologist or a qualified health professional with any questions about a medical condition. If you have a new or changing mole or lesion, or any concern that worries you, see a doctor.

Start Your Skin Strategy

Your skin deserves real guidance.

One report, built entirely around your skin, with clear next steps you can act on at your own pace.

No subscriptions No upsells No hidden costs No data kept No lock-in
Start Your Skin Strategy